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The internet is easily accessible to anyone out there and the people of people who go online is still increasing every day. In this time of internet explosion, complete advantage should be taken to reel the public in and advance business. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

The importance of creating and using a digital marketing plan to support digital transformation and company growth is definite. There are main five digital types or channels used in digital marketing. Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing services that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo. SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid "organic" search lists and helps you gain higher positions in search results via organic means that help you get more activity, awareness, traffic, digital branding, lead generation, and conversions. Some of the notable SEO practices are high-quality content, guest blogging, images and videos, public relations.

Social Media Marketing (SMM) is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual through the various platforms of social network such as Facebook, Twitter, Snapchat, Instagram, LinkedIn etc. Email marketing is one of the oldest types of Digital Marketing in which marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content.

Being well trained in complete Digital Marketing landscape is a clear-cut way to get loyal customers for your business.The correct approach should be decided based on the requirements of the business to gain fruitful results.