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Here is the basic rule of every business: you have to sell things to earn money. Salesmanship, or the art of closing a sales, therefore, is of ultimate importance for any business venture. After all, we can't expect any earnings if we don't make any sales. Winning customers is essential for the success of your enterprise. Gaining and retaining customers doesn't have to be as hard as we are lead to believe – apply some good sense customer service to a value product and you will make a profit.

Exceed the expectations of your customer. If delivery of a product normally takes 3 days, quote them for a 5-day delivery and tell them that you will contact them if the product arrives sooner. This will be a welcome surprise for them. If you have the ability to provide a customer with a preview of a product or service, at no additional cost to them or to you, do so. You don't have to make a big deal out of it, simply do it and you will gain goodwill from that customer.

There is no better vehicle for our business message than our products themselves. Consistently offering things that are more than worth our customers' time and money will brand us as enterprises that are committed to quality products and services. This would only serve us well in future dealings with the same clients. Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.

Your customers are more likely to stay with you if they feel like they are special to your company. Set up a loyalty program or run competitions that only regular customers can be a part of. Special discounts or once-off deals can also be made available. Also, a great way to help your business grow through current customers is to offer them a special deal should they refer a new client to you. Both you and the customer will benefit from this type of arrangement. Personally thank loyal customers when they make a purchase or use a service. This can be in the form of phone call, handwritten note or personal email. No matter the method of saying thank you, it must be made known that you are talking to them and it is not part of a mass campaign. If a customer brings in a lot of business for you, make an effort to send them a special gift of some sort. This will let them know that their business is appreciated and keep your company at the forefront of their mind for future purchases.

Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers' trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come.