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Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Everyone has a unique personal brand, whether they know it or not.If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends. This branding form is a growing trend among celebrities and successful marketing strategies. Donald Trump might be a modern example of how a personal brand works well, but he is by no means the first model that people have for inspiration.

This entire personal branding process can be broken down into 3 pillars:
Pillar 1: Building a basic brand
Pillar 2: Building credibility & an audience
Pillar 3: Targeting Opportunities

Have a focus by emphasising only one message at a time. Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

Keep your message and content consistent to one niche topic to become memorable within a targeted community. The narrower and more focused your brand is, the easier it is for people to remember who you are. And when it comes time to hire a speaker or a new employee, your narrowed-down brand will be what they remember. If you’re deeply skilled in one area, your reputation alone will help you build the brand you want.There’s an easy way to have an original personal brand—and that is to be genuine and authentic. People are quick at seeing thorugh and calling out disingenuous acts. If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

Failure is tough, and all of us generally want to avoid it - that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. "I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. " And what can happen is never as frightening as not trying at all.