Digital Marketing is growing fast every year. Whether you are a large multi-national firm or a small business, you can guarantee that your customers depend on various digital channels every day to research and evaluate your products and services. Involving a Growth Best with your online projects helps you enormously with your strategic planning and gives you more flexibility along the way. In-depth market, business and target research, persona development, product segmentation and online channel strategy are just some of the elements Growth Best looks at to ensure that your web development planning & management is spot on and that your budget for web projects and digital campaigns is best placed. Growth Best can increase your website performance to obtain you more traffic, leads and sales.
How Digital Marketing works? Growth Best studies the Situation Analysis (where are we now?) and the Objectives (where do we want to go?). Next, we plan a Strategy (how do we get there?) and Tactics (the details of strategy including the marketing mix & comms mix). Actions (the details of tactics – who does what , when & processes & systems), Controls (metrics that you need to measure at different times) are chartered out as part of digital plan.
• Search Engine Optimization or SEO is part of digital marketing that focuses on increasing the visibility of your site organically (without paying) on search engines like Google, Yahoo and Bing. Growth Best looks not just at the words on the pages but how your website interacts with sites and with your visitors. The higher you are ranked in the search engines, the more relevant it means your business is. With the effective use of SEO, Growth Best creates several different outposts that are optimized for everything and anything even slightly relevant to your business and product/service offerings.
• Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. Growth Best uses SEM to purchase advertisement space that appears on a user’s SERP. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.
• Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Growth Best uses content marketing with aim at building relationships with potential customers and becoming a partner rather than an advertiser. Content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with the content.
• Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. Growth Best helps you determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing.